April
12 , 2016
Kenmar
review of “A Major Setback for Retirement Savings: Changing how
Financial Advisers are Compensated could Hurt Less-Than-Wealthy
Investors Most “
http://policyschool.ucalgary.ca/sites/default/files/research/financial-advice-lortie.pdf
Except
for the title , a few unsubstantiated assertions and conclusion
,there's a lot to like about this paper. The University of Calgary
school of Public Policy must've woken up one day and decided it's
time to write about embedded commissions. A report of this depth
must have cost it at least $100,000 to produce -the timing couldn't
have been better – mostly for industry participants.
On
page 1 we are presented with this paragraph “ We find that critics
of current embedded compensation practices tend to base their policy
prescriptions on a truncated analysis of the likely consequences that
would unfold if implemented.3 These consequences are much broader and
pervasive than investment outcomes. From a public-policy point of
view, the “outcome” that truly matters is the impact of financial
advice on households’ accumulation of financial wealth and,
therefore, how it is affected under different remuneration models. We
make the case that voluntary personal savings are unlikely to deliver
adequate retirement income unless individual investors have access to
expert advice from competent and well-regulated professional advisers
and asset managers on terms that are reasonable and conform to their
expressed preferences, regardless of whether advice is delivered
using commission- or fee-based advice models.”
This
essentially critiques the CSA research for undue emphasis on
performance , arguably the main reason for investing in the first
place. Even if “ outcomes” were defined as accumulation of
financial wealth it's not obvious that advisors impact that much of
that wealth accumulation ( eg home ownership ) for small investors.
Of course for some , putting a child through university might be the
goal rather than wealth accumulation. The other built in assumption
is that today's mutual fund salespersons are in fact experts ,
competent and well regulated is an unsubstantiated assumption . A
correspondence course and multiple choice exam is hardly proof of
proficiency.In fact, investor advocates would argue that it is
nothing more than industry hype , an illusion achieved via sharp
marketing programs to mask the true nature of the role of the
“advisor” as a saleperson .
The
Report does contain some solid facts , statistics and excellent
reference research materials in an attempt to support the argument
that conflicted advice is better than no advice at all. If we didn't
know better we might be swayed.
So
where do we take issue with the report? First off , it refers to
those providing advice as advisers as opposed to their actual
registration as sales persons or dealing representatives. It also
assumes that the advice is actually delivered but does admit that it
could indeed be conflicted. Given the low qualification requirements
for mutual fund “ advisors” even if advice is provided , it
isn't based on a high standard of proficiency.
The
Report doesn't deal with the issue that larger mutual fund investors are
unknowingly, and likely unwillingly, subsidizing smaller investors.
It also ignores the fact that funds sold by discount brokers collect
embedded trailer commissions but don't provide a dime of advice.
As
is well known , different advisors do different things (some more;
some less) for their clients. In the real professions (law,
accounting, etc.) those who do more charge more - and clients
willingly pay it. Under the embedded commission model, there's a 'one
compensation model fits all' approach - regardless of how much (or
how little) the "advisor" does . This could mean that some
investors are being overcharged under the embedded commission model.
The
report labels investments in mutual funds as savings when in fact
they are investments. They are naturally higher for advised accounts
than for non-advised accounts. This is to be expected since the
advisor is incentivized to sell more funds even if it may be better
for the client to reduce ,say , 18% credit card debt or increase life
insurance coverage. Without knowing the debt level it is meaningless
to refer to account amounts as “savings “ and an advantage of an
advised account. Focus
should be on income adequacy in retirement rather than savings.
Too many advisors recommend leverage
which in most cases is a wholly unsuitable investment strategy for
the small investor. The cost impact of bad advice is not reflected in
the report but for those who have ever experienced conflicted advice,
it can be life altering.
It's
easy to think that value of the service you’re getting is implicit,
particularly when various pro-embedder Reports like this one
routinely reference a 2012 report by the Centre for Interuniversity
Research and Analysis on Organizations (CIRANO) which states that
investors who have used a financial advisor for 15 years or longer
had 2.73 times the level of assets as investors who don’t use an
advisor. Sounds great, right? Well, not quite. If you dive a little
deeper into the methodology of CIRANO’s research, you’ll find
that someone who has fired their advisor—presumably for poor
performance—is counted as a non-advised household (even if they
used an advisor for more than 15 years!).
The
report provides some rationale that a certain fraction of retail
investors will refuse to pay for advice if charged separately. [ A
study involving retail investors from eight European countries found
that between 26 to 30 per cent of respondents were unwilling to pay
upfront for advice.87 ] This means that 70-74 % would be willing to
pay . In Canada , investors have been told for so long that advice (
such as it is) is free, that the figures will undoubtedly be higher.
If a prohibition is applied, the industry, Regulators and governments
will need strategies and programs to demonstrate the cost-effective
value of professional advice and help make it affordable via
productivity improvements , use of technology and creative tax and
other strategies .
If
the report had reported on studies about the integrity of advice they
want ,they would have found that the overwhelming majority of
investors want to be provided advice that is in their best
interests. A U.S. Study by Financial Engines
https://corp.financialengines.com/docs/Financial-Engines-Best-Interest-Report-040416.pdf
found that over nine in ten (93 percent) said it is important that
all financial advisors be legally required to put their clients’
best interest first when providing advice on retirement savings. We
expect Canadian results would be similar especially since most
Canadians assume , incorrectly, that this is the prevailing case.
There
is no consideration of the pain and anguish caused each year by
hundreds of these "advisors' through unsuitable investments,
excessive leveraging, account churning , unduly expensive fund
choices , early redemption charges and even fraud. These behaviors
can be traced to the lack of a Best interests standard, a standard
incompatible with embedded commissions.
The
argument goes that if they refuse to pay for advice and go it alone
they will suffer much worse than the estimated 2 1/2% annual penalty
for investing with conflicted advisors. We don't understand why that
would be the case .If a fee-based account was set up ,clients would
still pay the 1% charged monthly but then would have a clear idea of
cost/ services provided and the advisor would be free to recommend
lower cost funds , inexpensive index fund's or tax-efficient ETFs.
The net result would be increased retirement savings and improved
retirement income security.
The
report counters this by pointing to research that fee-based accounts
are no panacea either. That is true where regulatory enforcement to
counter reverse churning is absent which does appear to be the case
in Canada. Regulators need to face up to that challenge.
To
say that “ .., although studies that investigate adviser behaviour
have found surprisingly little evidence that advisers provide
unsuitable advice as a matter of course and that other structures of
remuneration lead advisers to adopt practices that are better aligned
with their clients’ interests ” is plain wrong .The suitability
standard along with conflicted advice has caused harm to Canadian
retirement income security. The fiduciary/ Best interests structure
has demonstrated far better performance and client satisfaction. As
an aside , as this report was issued, the US Dept. of Labour decided
to proceed with a Best interests duty for retirement accounts.
The
report does not suggest imposing a cap on commissions or doing away
with DSC funds ( the word deferred doesn't even appear in the
report). In essence, the Report strongly recommends the status quo.
The
report states “ The existence of a regulatory body that provides
oversight to a profession is a signal to consumers that they need not
spend resources on costly monitoring in order to reduce self-serving
behaviour by the adviser and that there is a mechanism for redress if
that behaviour were to occur. “ We totally disagree that mutual
fund salespersons constitute a profession ,that CAVEAT EMPTOR is not
required and that redress in Canada is robust. There is not a shred
of evidence to support that statement.
We
also disagree with “ A compelling body of empirical research
demonstrates that regardless of their level of financial education
and wealth, left to their own devices, individuals’ investment and
savings decisions are, as a rule, sub-optimal compared to the results
obtained by “advised” investors. “ In fact there are many
studies that show quite the opposite. Given that Canada's fund fees
are the highest in the world , it is not obvious that unadvised folks
would do worse . In fact if they just bought a low cost balanced
fund , a life cycle fund or used a robo advisor they could well be
far better off. Since the average hold period for funds is about 5
years , it's not even evident that advisors are able to claim they
are able to control investor behavioural biases.
Given the emphasis on the financial illiteracy of Canadians one would have thought the solution would involve a Best interests advice standard as investor protection . Of course that would make it hard to justify an embedded commission model which is the apparent goal of the paper.
We
do agree that trust in the financial advice industry would certainly
be enhanced if there were more discipline and standardization on the
use of titles, which, in addition, would facilitate compliance with
proficiency requirements. Problem is regulators refuse to tackle the
issue. In a 2015 OSC mystery shopping experiment ,a total of 48
different titles emerged. The Report does not actually say that it is
necessary to support its conclusion.
We
also agree that active consideration should also be given to the
benefits that would accrue from the establishment of a professional
designation for financial advisers, which, as for other professions,
would entail formal training with an agreed curriculum and more
extensive continuing education requirements than what presently
exists. Again , industry lobbyists continue to fight such an
initiative. It's not clear whether this is a firm recommendation or
merely a nice to have with a conflicted advice regime.
The
paper does make a case that the UK RDR initiative led to
less Britains receiving conflicted advice or any advice. “
Testifying before the U.K. House of Commons work and pension
committee, the chief executive of the FCA admitted that the “advice
gap” and the number of people being orphaned by their advisers was
a “concern.” Since then a separate report has been issued that
provides many examples as to how to close the so-called “ advice
gap:
https://www.fca.org.uk/static/fca/documents/famr-final-report.pdf
. It should be noted that the FCA has not reverted back to a
commission oriented advice system or backed off on increased advisor proficiency standards. Conversely, the FCA Consumer Panel which
represents the voice of investors says : “We have not seen any
evidence to show the existence of a gap in the supply of professional
advice, apart from in the provision of compulsory pension advice,
e.g. on defined benefit to defined contribution transfers. Consumers
do not always seek professional advice, even when they could benefit
from it: some are not aware of what is available; they do not want to
pay for advice because they do not understand the price or value of
it; they cannot afford it; or they prefer to take decisions
themselves. .”
https://fs-cp.org.uk/sites/default/files/financial_services_consumer_panels_response_to_famr_24122015.pdf
Nevertheless,
the potential for a "advice gap" should be addressed by regulators as part
of its implementation strategy and learnings from the UK experience (
which includes anticipating the countermeasures the industry may
employ to undermine the initiative) applied to tactics.
We
think the paper underestimates the positive impact robo advice will
have . [ “Drawing on the experience of the discount brokerage
industry, it is unlikely that automated digital wealth-management
platforms will close the “advice gap” that would be created by a
regulatory regime prohibiting the bundling of advice with financial
products.” ] We believe technology- based advice at the competitive
pricing levels and payment approaches being offered in Canada will be
especially attractive to small investors, younger Canadians and
millennial If the US is any guide, many Canadians will sign up
thereby closing or greatly narrowing the postulated gap. The advice
provided will be more client focused and should easily beat mutual
fund based advice returns simply by using cheaper products and
charging lower fees. The fees may also be tax deductible adding to
their competitive advantage.
We
vehemently disagree that “ The evidence
presented in this paper suggests that the operation of the Canadian
market for financial advice has, heretofore, been successful in
producing beneficial outcomes for households that obtain the service,
and for society as a whole. “ . If it was so successful there
wouldn't be a pension crisis, a record debt to income ratio for
Canadians , thousands of investor complaints each year and pleas from
investors/investor advocates for the introduction of a Best interests
standard.
Furthermore
, most investors have no idea how their account has performed. It was
only due to the relentless efforts of investor advocates , against
fierce industry opposition , that mandatory performance reporting
will be required under CRM2. How advice was provided without knowing
returns should have alerted the author of the Report that something
ain't right.
Recent
regulatory sweeps on DSC sold funds raised many issues. A OSC IAP
supported research project on risk profiling found just 16.7%
of questionnaires reviewed would be considered ‘fit for purpose’.
A recent IIROC Bulletin noted that that its recent compliance
reviews have found that most of the firms it reviewed "lacked a
meaningful process to identify, deal with, monitor and supervise
compensation-related conflicts." The 2015 MFDA Enforcement
report listed blank unsigned forms as issue #1.This is a snapshot of
what passes as advice , the type of advice that Canadians would lose
if embedded sales commissions were prohibited .
The
report raises a number of valid points while omitting others.
Compared to some other reports , this one is more analytical and
evidence based.Overall , despite its shortfalls, we believe this
Report constructively adds to the debate on the impact of embedded
sales commissions on retirement income security. We remain convinced
that a Best interests standard is required for all financial advice
givers and planners.